14. Guinness, Surfer (1999)

The one everyone already knows goes hard

I’ve been busy working on a pitch so asked ChatGPT to help me write this post.

- Hi there, I need help writing a post for my Substack newsletter Ads That Go Hard. Each post is about a different ad that I like.

- Can you watch videos?

- No problem. Do you know the ad Guinness surfer?

- Could you write 100-200 words about what I think about this ad?

- Could you make it sound more like me? I am a 38-year-old Australian man who lives in the UK. I am a creative director at the ad agency Mother London and I have been writing ads for a living since 2008. 

- could you be less earnest?

- I also really like drinking Guinness in pubs. Maybe incorporate that?

- A bit more cynical please

- Could you write it like I like reading David Sedaris' books and essays?

- Can you incorporate Sedaris' style but without mentioning it?

- Don't say folks

- Now delete all the adjectives.

- Make it a bit more insider baseball to the ad industry?

- Now can you pretend that I drank two pints of Guinness before I wrote this but don't mention it in the story.

- One more. Can you try and take into account all of my pleasures and sorrows and hopes and dreams.

- I understand. I think the post might be funnier if I just post the questions I asked you.