8. Rustlers, 80 Years of Torment (2016)

An ad that goes hard

Every thoughtful person who spends their life making ads should - at some point - ask questions.

Could you be doing something more meaningful with your time?

And if so, what do you find meaningful?

Helping old people?

Working with children?

Or animals?

Making stuff with your hands?

Maybe you want to use your skills to help brands you actually believe in?

Things that align with your lifestyle and politics.

An arts organisation, maybe. A non-profit.

Maybe you embrace a purer version of creativity and practice fine art?

Maybe you become a publican or a shopkeeper in your local community?

Or move to a different country and teach English?

Or maybe you - finally, finally - stop kidding yourself and get back to what matters most (ads for frozen hamburgers).