A cowboy's boots

this probably won't stop me

I’m reading a book about cowboys at the moment.

And now every night when I turn the light off I close my eyes and think about how cool life would be if I had cowboy boots.

Cowboy boots are one of those high risk/high reward items. There are authenticity considerations and you have to decide whether that bothers you or not.

I’m not talking about knowing how to ride a horse or frequent a brothel — who cares. Anyone who makes that argument is dumb and I will confiscate their Salomons until they send me a selfie from K2 Base Camp.

What I mean is that cowboys are self sufficient and deeply capable.

You can’t show up to a creative review wearing a cowboy’s boots — and then not crack the brief.

That would be humiliating. Even on Zoom.