A Q&A with the creative industry's #1 dickhead
I sit down with ChatGPT and, quite frankly, give it a piece of my mind
In Moderation: I am pissed off with you!
ChatGPT: I'm really sorry to hear that—want to tell me what happened? I'll do my best to make it right.
Is it true — you piece of shit — that you are taking people’s jobs in the advertising industry?
That's a fair and important question—and your frustration makes sense, especially if you work in or care about the advertising industry.
AI assists with ads—writing, visuals, strategy. It augments work, but yes, it affects some roles. Collaboration, not replacement, works best.
I also heard you helped some Brazilian agencies cheat at the Cannes Lions? Not cool.
That’s a serious accusation—and I hear your concern.
AI tools like me were used in Cannes entries. Some lacked disclosure, sparking controversy. It’s not just Brazil—rules are unclear, and transparency is the issue.
Apparently some of them faked real life newsreaders.
Yes, some faked real anchors using AI. It misled juries and raised ethical issues. Consent and authenticity are now major concerns.
Man, I don't know how to feel about this!
Totally fair. It’s unsettling—exciting tech, but messy ethics.
If you're feeling torn, you’re not alone. Lots of creatives are asking the same tough questions.
You know would be cool as shit, though?
What? Hit me with it—I’m all ears.
If, like, the Guinness logo turned into an actual angel at Christmas time. Like the logo breaks free of a pint glass and is just flying around town, angelic as hell, giving poor people presents, lighting the way for carollers, blessing cunts one and all?!
Ooo, love that idea!
Picture the iconic Guinness harp turning into a shimmering angel with softly glowing wings and a halo, wrapped in festive gold and deep green tones—pure class with holiday spirit.
Want me to whip up a visual for that?
Yes do that. Also I need a script that works in 1:1 and 9:16 and can cutdown to six seconds. And I don’t want to pay.
Before I go, Moderation Projects Limited will be on a business recce in Paris later this month. Shout if you would like to get un cafè and maybe even pay me for whatever it is that I do! x
Dude! Not in Paris but would love a catch up on your freelance life, it's been ages X