Just Squeezed Orange Juice (1995)
I was sitting in my grandparent’s living room in St Ives - off sick from school, watching Oprah in the middle of the day - when I saw this ad.
I’m on holiday staying with friends in Canada and my mind - for the first time in ages - has been fully cleansed of advertising.
And you know what I have realised? Ads don’t actually go all that hard, after all. They’re just a lens for other, more meaningful things.
So I’m workshopping some new names for the newsletter:
Workplace Gossip That Goes Hard.
Moments of Personal Growth That Go Hard.
The Friendships We Made Along The Way That Go Hard.