In Moderation

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Final words for 2024

No War

I stayed too long

My personal rules for dressing

An Australian in London

Bits from an unfinished manuscript

Coping Mechanism

Melbourne Cup Haikus

Haikus About Ad Agency Creative Departments in the 2010s

Two haikus from late at night after a B&S Ball near Dubbo, NSW

Screenshot Essay #3 - Self Soothing Autumn

The Financial Year 2015/16

Running about thinking

My Ad Portfolio - Chapter 3

The narcissism of small differences

Ryan's Bar, Sydney

Australian Subdistrict Rugby Haikus

A Wednesday night at the Woolpack in Redfern

Mick, Alana, Dave Navarro

Screenshot Essay #3 - It's Summer Time

R is for Richard

My Advertising Portfolio, Chapter 2

The Eagle in Farringdon

My Advertising Portfolio, Chapter 1

S is for Steve

Screenshot Essay #2 - The Inner World of a Sleep-Deprived Person

Original Script vs Final Ad: TED, AI Therapy (2018)

L is for Len

Screenshot Essay #1 - A Homesick Australian

Original script vs Final Ad: Halfords, Bob (2013)

The Moderation Hotel Zine Part 2

One ad and two other things

The Annual Lads Only Weekend

The Moderation Hotel Zine Part 1

The Moon Under Water

Ads That Go Hard —> In Moderation

36. Volkswagen, Let's go for a drive (2024)

35. CeraVe, Michael CeraVe

34. ABC iView, Crime (2024)

33. ESPN, This is Sportscenter (1994-2023)

© 2025 James Ross-Edwards
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